While Valentine's Day isn't as widely celebrated in India as in Western countries, it has gained significant traction in recent years, particularly among urban youth. According to recent data, approximately Rs. 200 crore in revenue was generated during Valentine’s Day in 2021. In a survey, nearly 79% of people believe gifting their loved ones on Valentine’s Day is very important.

On average, 40% of respondents under 16-24 years of age spend anywhere between Rs. 500-2000, while 50% of married people plan a vacation, staycation, or a special candlelight dinner with their spouse. This shows how various sectors across the country benefit from the revenues generated.

According to reports, Red Roses, Chocolates, Teddy Bears, and Cakes, remain the top gifting preferences across the nation. The Valentine’s Day market in India is valued at ₹15 billion. That’s a huge number, isn’t it? 

Additionally, the popularity of e-gift items and gift cards is also on the rise so much that they are expected to reach $80-85 billion this year. It is worth noting that various brands come up with offers and campaigns to lure their desirable customers. 

A 30% hike in sales was marked on Chocolate Day in 2023. We can only expect the number to grow this year. 

The flower market around Valentine's Day in India is estimated at about Rs. 500 crore, with major supplies coming from Pune, Bengaluru, Hosur, Coorg and Ooty.

In a recent Tweet by the CEO of Blinkit, he revealed recording-breaking sales on the occasion of Rose Day this year.

In another Tweet, he compared the sales of flowers with that of Chocolates.

Growing Westernization: Urban youth increasingly embrace Valentine's Day as a way to express love and celebrate relationships.

Social Media Influence: Online trends and marketing campaigns fuel the desire to participate in the celebration.

Disposable Income: Rising disposable income among young couples allows them to indulge in romantic gestures and experiences.

Evolving Traditions: While traditional celebrations exist, Valentine's Day offers an alternative way to express love and strengthen relationships.

Remember, by understanding the evolving trends and consumer preferences, companies can leverage Valentine's Day as an opportunity to connect with their audience, create memorable experiences, and drive business growth.

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